
27Taking a look at the development of the TV market in recent years, you'll quickly discover that all the big names in the industry have done some flirting with the OLED technology and are eventually tiring of the old, tried and tested combination of LCD display and LED backlight. The breaking-exception though is the Korean giant LG Electronics, which has always pursued the alternative panel technology and this time has made it hard for the skeptics with its 4K OLED models: 55EG9609, 65EG9609 and 77EC980V. We explain the specifics of OLED technology and take a look at the new LG TVs.